According to a survey on social media influencers conducted by in May 2023, around **** percent of Thai respondents who had purchased an item or product endorsed by an influencer stated that they purchased the item endorsed by YouTubers. The same survey indicated that the majority of the respondents in the country had buying experience of the item endorsed by the influencer.
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Rakuten Insight. (June 12, 2023). Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/
Rakuten Insight. "Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/
Rakuten Insight. (2023). Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/
Rakuten Insight. "Type of Influencers That Consumers Purchased Influencer-endorsed Products in Thailand as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/
Rakuten Insight, Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/ (last visited July 29, 2026)
Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1202263/thailand-influencer-type-that-consumers-purchased-endorsed-products/
