Black Friday and Cyber Monday sales growth by category UK 2020| ��ƽ��

Percentage change in retail sales made during Black Friday and Cyber Monday in the United Kingdom (UK) in 2020, by product category

Characteristic	Black Friday	Cyber Monday
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Release date

August 2021

More information

Region

United Kingdom

Survey time period

September 2020 to November 2020

Supplementary notes

The source adds the following note regarding methodology used in the calculation of the data: "All values compared to September 1-28 of the same year. November 27, 2020 & November 30, 2020."

Citation formats

Compared to sales that took place in the preceding eight weeks, retail sales during Black Friday grew by varying degrees in the United Kingdom in 2020. On Black Friday, the highest increase was observed in the apparel and accessories category, with a sales increase of *** percent. Cyber Monday, which immediately follows holiday season’s most anticipated retail event, led to increased activity as well.

UK: where the biggest Black Friday happens

In Europe, Black Friday stimulates the highest sales in the United Kingdom. In 2020, the total value of sales during Black Friday and Cyber Monday amounted to *** billion British pounds. Online purchases made up the majority of the projected value of Black Friday and Cyber Weekend sales in the UK.

Black Friday 2021: what are UK consumers buying?

In 2021, consumers in the older age brackets were preparing to allocate higher budgets for their Black Friday purchases, over *** British pounds each. In comparison, Gen Z and millennials were not planning to splash their money on Black Friday purchases. London was projected to be the region where consumers were intending to spend the highest amount during this retail event.