In June 2020, pure-players accounted for ** percent of all e-commerce sales of consumer products in Colombia. Meanwhile, ** percent of the share was attributed to last milers.
Pure-players refer to companies operating uniquely in the digital channel. Companies such as Merqueo and Uin - both an online-based grocery delivery in Colombia - belong to this category. On the other hand, last milers represent applications that intervene between the traditional supermarket company, the user and a third party responsible for preparing and transporting the order. Some example of last milers include companies like Rappi, Domicilios.com, and Cormershop.
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Forbes. (October 9, 2020). E-commerce sales share of consumer products in Colombia in 2020, by sales model [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/
Forbes. "E-commerce sales share of consumer products in Colombia in 2020, by sales model." Chart. October 9, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/
Forbes. (2020). E-commerce sales share of consumer products in Colombia in 2020, by sales model. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/
Forbes. "E-commerce Sales Share of Consumer Products in Colombia in 2020, by Sales Model." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2020, /statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/
Forbes, E-commerce sales share of consumer products in Colombia in 2020, by sales model ÌÇÐÄÆƽâ°æ, /statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/ (last visited July 25, 2026)
E-commerce sales share of consumer products in Colombia in 2020, by sales model [Graph], Forbes, October 9, 2020. [Online]. Available: /statistics/1178458/ecommerce-sales-share-consumer-products-colombia-model/
