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Distribution of Christmas shopping intentions during holiday season sales events in Australia as of October 2024, by event and age group

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Source

Release date

November 2024

Region

Australia

Survey time period

October 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

Sales periods for 2024:

  • Click Frenzy runs from November 12, 2024 to November 15, 2024. 
  • Black Friday falls on November 29, 2024.
  • Cyber Monday falls on December 2, 2024.

Nonetheless, several retailers begin their sales early or run them for longer periods. 

Citation formats

Holiday season sales Christmas shopping intentions Australia 2024, by age group

Published by
F. Watty,
Nov 25, 2024

Black Friday remains one of the most popular sales events among Australian consumers for Christmas shopping, with over ** percent of 18 to 30 year olds and 31 to 50 years old, respectively, planning to conduct their Christmas shopping during the sales period in 2024, according to a survey conducted in **. Conversely, while some consumers aged 50 and over intended to conduct their Christmas shopping during the Black Friday sales, a higher proportion planned to carry out their Christmas purchases in Mid-December.

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Holiday season shopping in AustraliaU.S. Christmas season shoppingChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesThanksgiving
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