Social media was the channel most likely to create awareness of Black Friday and Cyber Monday mega sales for Gen Z and millennials in 2025. In contrast, Gen X and baby boomers were much more like to notice mega sales events from TV compared to the younger cohorts.Â
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YouGov. (September 24, 2025). Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/
YouGov. "Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2025, by age group." Chart. September 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/
YouGov. (2025). Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/
YouGov. "Channels Where Consumers Are More Likely to Notice Black Friday and Cyber Monday in The United States in 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2025, /statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/
YouGov, Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/ (last visited August 02, 2026)
Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2025, by age group [Graph], YouGov, September 24, 2025. [Online]. Available: /statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/
