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Average planned spend among Gen Z and millennial consumers for Black Friday/Cyber Monday sales in Great Britain in 2025 (in GBP)

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Source

Release date

October 2025

Region

United Kingdom (Great Britain)

Survey time period

October 1 to 10, 2025

Number of respondents

2,000 respondents

Special properties

British adults

Citation formats

UK: average planned spend for Black Friday among Gen Z and Millennial consumers 2025

Published by
F. Watty,
Nov 25, 2025

According to a survey among British consumers in 2025, Millennials were likely to be the biggest spenders on Black Friday 2025, with a planned spend of *** pounds on average. Gen Z consumers were nearly as likely as the millennials to participate in Black Friday, yet planned to spend much less on average.

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Statistics on " Black Friday in the United Kingdom (UK) "

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Topics

Black Friday in the UKChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesU.S. Thanksgiving weekend shoppingBlack Friday worldwide
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