* For 2021, four separate surveys were carried out. The first survey was conducted in August 2021 with a total of 1,382 respondents. The second survey was conducted in September 2021 with a total of 1,345 respondents. The third and fourth surveys were conducted in October 2021 with 1,385 and 3,086 respondents, respectively. The base for these figures is respondents who said they were planning to buy gifts from abroad this year.
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Christmas gift online purchase intention from abroad in Sweden 2020-2021
Among Swedish shoppers planning to buy Christmas gifts from abroad via the internet in 2021, ** percent intended to do so from German online retailers. This share remained stable compared to 2020, unlike Great Britain, which showed a significant decrease in holiday purchase intention. In 2021, only ** percent of Swedish respondents said they were likely to buy from there, ** percentage points lower than a year earlier.
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Svensk Digital Handel. (October 18, 2021). Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1281323/sweden-foreign-online-christmas-shopping/
Svensk Digital Handel. "Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021 ." Chart. October 18, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1281323/sweden-foreign-online-christmas-shopping/
Svensk Digital Handel. (2021). Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1281323/sweden-foreign-online-christmas-shopping/
Svensk Digital Handel. "Foreign Countries from Where Swedish Shoppers Planned to Buy Christmas Gifts Online in 3rd Quarter 2020 and 2021 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2021, /statistics/1281323/sweden-foreign-online-christmas-shopping/
Svensk Digital Handel, Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021 ÌÇÐÄÆƽâ°æ, /statistics/1281323/sweden-foreign-online-christmas-shopping/ (last visited July 28, 2026)
Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021 [Graph], Svensk Digital Handel, October 18, 2021. [Online]. Available: /statistics/1281323/sweden-foreign-online-christmas-shopping/
