In 2024, the majority (** percent) of surveyed Danish shoppers had purchased physical products via the internet. With nearly *** out of ten Danish consumers buying travel and experiences online, this category ranked second. Online entertainment accounted for roughly *** percent of e-commerce purchases, according to those surveyed.
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DI – Dansk Industri. (February 5, 2025). Most purchased product categories online in Denmark in 2024, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. "Most purchased product categories online in Denmark in 2024, by type." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. (2025). Most purchased product categories online in Denmark in 2024, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. "Most Purchased Product Categories Online in Denmark in 2024, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri, Most purchased product categories online in Denmark in 2024, by type ÌÇÐÄÆƽâ°æ, /statistics/1358303/denmark-e-commerce-purchases-by-category/ (last visited July 15, 2026)
Most purchased product categories online in Denmark in 2024, by type [Graph], DI – Dansk Industri, February 5, 2025. [Online]. Available: /statistics/1358303/denmark-e-commerce-purchases-by-category/
