In a survey of consumers conducted in the United States in October 2018, ** percent of male respondents said they were influenced by TV advertising to make big purchases, while the same was true for ** percent of responding women.
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SurveyMonkey. (November 6, 2018). Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/
SurveyMonkey. "Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender." Chart. November 6, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/
SurveyMonkey. (2018). Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/
SurveyMonkey. "Share of Consumers Who Made Big Purchases Influenced by Advertising Seen in Selected Media in The United States as of October 2018, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Nov 2018, /statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/
SurveyMonkey, Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/ (last visited August 06, 2026)
Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by gender [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: /statistics/1044748/consumers-making-big-purchases-advertising-influence-us-gender/