In a survey conducted in 2017, ** percent of global advertisers said their Facebook and Instagram advertising activities were handled by employees of the company, while ** percent chose to outsource these to an outside agency. All in all, the majority of digital advertising channels were handled in-house.
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Salesforce Research. (January 18, 2018). Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/
Salesforce Research. "Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017." Chart. January 18, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/
Salesforce Research. (2018). Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/
Salesforce Research. "Share of In-house Vs. Outsourced Responsibility for Digital Advertising Channels According to Advertisers Worldwide as of November 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jan 2018, /statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/
Salesforce Research, Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017 ÌÇÐÄÆƽâ°æ, /statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/ (last visited August 01, 2026)
Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017 [Graph], Salesforce Research, January 18, 2018. [Online]. Available: /statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/
