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Share of consumers in the United States who trust ads on social media as of February 2019, by generation

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Sources

Release date

2019

Region

United States

Survey time period

February 11 to 14, 2019

Number of respondents

1,100+

Age group

18 years and older

Supplementary notes

Original question: "Do you trust ads on social media?"

Citation formats

U.S. consumer trust in social media ads 2019, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 29, 2019
According to data from a February 2019 survey of internet users in the United States, ** percent of respondents were skeptical of shopping recommendations and ads delivered on social media platforms. The amount of trust in social media advertising varied by generation, with ** percent of Millennials trusting social media ads and only * percent of Baby Boomers showing trust.
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Social media advertising in IndiaSocial media usage in IndiaInternet usage in IndiaInfluencer marketing in IndiaAdvertising industry in India
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