| Characteristic | Share of respondents |
|---|---|
| Multi-category web sites | 59% |
| Store or brand website or app | 46% |
| Social media | 44% |
| El Buen Fin website | 42% |
| Search engines | 36% |
| Digital advertising on websites | 33% |
| Website or app of offers and discounts | 22% |
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Source
Source
Release date
October 2021
More information
Region
Mexico
Survey time period
September 2021
Number of respondents
324 buyer
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Original question: "¿Cuáles son los medios informativos que piensas consultar para concretar la compra de productos y/o servicios durante El Buen Fin 2021?" (What information sources do you plan to consult in order to purchase products and/or services during El Buen Fin 2021?)
El Buen Fin refers to an annual shopping event in Mexico that takes place in November prior to the Mexican Revolution holiday. In 2021, the event takes place from November 10 to 16.
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