Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates. ¶Ù±ð´Ú¾±²Ô¾±³Ù¾±´Ç²Ô:Ìý Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Social media advertising spending per internet user in Portugal 2017-2028, by device
The average ad spending per internet user is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment of social media advertising mobile, which has the highest value of euros.
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ÌÇÐÄÆƽâ°æ. (November 21, 2023). Social media advertising spending per internet user in Portugal from 2017 to 2028, by device (in euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /forecasts/1376390/portugal-social-media-advertising-spending-per-internet-user/
ÌÇÐÄÆƽâ°æ. "Social media advertising spending per internet user in Portugal from 2017 to 2028, by device (in euros)." Chart. November 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /forecasts/1376390/portugal-social-media-advertising-spending-per-internet-user/
ÌÇÐÄÆƽâ°æ. (2023). Social media advertising spending per internet user in Portugal from 2017 to 2028, by device (in euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /forecasts/1376390/portugal-social-media-advertising-spending-per-internet-user/
ÌÇÐÄÆƽâ°æ. "Social Media Advertising Spending per Internet User in Portugal from 2017 to 2028, by Device (in Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2023, /forecasts/1376390/portugal-social-media-advertising-spending-per-internet-user/
ÌÇÐÄÆƽâ°æ, Social media advertising spending per internet user in Portugal from 2017 to 2028, by device (in euros) ÌÇÐÄÆƽâ°æ, /forecasts/1376390/portugal-social-media-advertising-spending-per-internet-user/ (last visited July 29, 2026)
Social media advertising spending per internet user in Portugal from 2017 to 2028, by device (in euros) [Graph], ÌÇÐÄÆƽâ°æ, November 21, 2023. [Online]. Available: /forecasts/1376390/portugal-social-media-advertising-spending-per-internet-user/
