Between 2018 and 2021, mot of the surveyed companies used intelligent data processing, with ** percent of respondents in 2021. By contrast, only **** percent of the companies used virtual assistant and chatbots at the end of the given period.
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Osservatori Digital Innovation. (February 3, 2022). Most used AI marketing and sales tools among companies in Italy from 2018 to 2021, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/944498/most-used-ai-marketing-tools-in-italy/
Osservatori Digital Innovation. "Most used AI marketing and sales tools among companies in Italy from 2018 to 2021, by type." Chart. February 3, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/944498/most-used-ai-marketing-tools-in-italy/
Osservatori Digital Innovation. (2022). Most used AI marketing and sales tools among companies in Italy from 2018 to 2021, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/944498/most-used-ai-marketing-tools-in-italy/
Osservatori Digital Innovation. "Most Used Ai Marketing and Sales Tools among Companies in Italy from 2018 to 2021, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2022, /statistics/944498/most-used-ai-marketing-tools-in-italy/
Osservatori Digital Innovation, Most used AI marketing and sales tools among companies in Italy from 2018 to 2021, by type ÌÇÐÄÆƽâ°æ, /statistics/944498/most-used-ai-marketing-tools-in-italy/ (last visited July 27, 2026)
Most used AI marketing and sales tools among companies in Italy from 2018 to 2021, by type [Graph], Osservatori Digital Innovation, February 3, 2022. [Online]. Available: /statistics/944498/most-used-ai-marketing-tools-in-italy/
