Virtual event marketing worldwide
Statistics report on virtual event marketing worldwide

This report has been compiled to provide statistical information about virtual event marketing worldwide.
Table of contents
Overview
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Global exhibition market value 2017-2026
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Type of trade shows projected in selected countries worldwide 2021
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Marketing events worldwide 2020-2022, by type
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Changes in marketing strategies after COVID-19 pandemic worldwide
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Leading channels used by B2B content marketers worldwide 2024
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New B2B marketing tactics to be used in the U.S. 2023
Online and hybrid events
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Change of online event budgets worldwide in 2021
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Main reasons companies worldwide run online events 2020
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Preference towards in-person vs. virtual version of hybrid events worldwide 2021
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Reasons for investing in hybrid marketing experiences worldwide 2021
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Leading barriers to hybrid event success worldwide 2021
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Leading virtual offerings for B2B marketer events U.S. & Canada 2022
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Marketers charging attendance fees for virtual events U.S. and UK 2021
Digital tools and tech
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Favorite digital activities of event visitors in the global exhibition industry 2020
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Role of webinars in marketing activities worldwide 2020
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Leading digital consumer engagement tactics worldwide 2022
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Video calling technologies used for virtual experiences 2020
Marketer and attendee perspectives
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Main methods for measuring effectiveness of online events worldwide 2020
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Main financial challenges in the global business event industry September 2021
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B2B online event fatigue worldwide 2021
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Top benefits of virtual events according to marketers in the U.S. and UK 2021
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Top goals of virtual events according to marketers U.S. & UK 2021
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Leading content experiences B2B marketers want at events U.S. & Canada 2022
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Virtual event sessions with most impact on attendee buying decisions U.S. & UK 2021
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