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Trade show and event marketing

Statistics report on trade show and event marketing

A compilation of the latest data on trade show and event marketing in the the United States, complemented with global figures. The report provides an overview of the market before delving into details of employment and employers' perspectives in the U.S., including their perception of artificial intelligence (AI) adoption.

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Table of contents

Global overview

8
  • Premium Statistic Challenges of the global exhibition and trade show industry 2024
  • Premium Statistic Revenue of selected trade fair organizers worldwide 2019-2024
  • Premium Statistic Business meetings with online streaming worldwide 2024
  • Premium Statistic Main aspects influencing the event industry worldwide 2023
  • Basic Statistic Expected biggest expense category in business events worldwide 2024
  • Basic Statistic Expected change to in-person attendance of business meetings worldwide 2024
  • Premium Statistic New sustainable practices in the global meetings industry 2024
  • Premium Statistic Change in the use of social media in the meetings industry worldwide 2024

U.S. overview

5
  • Premium Statistic B2B trade show market size in the U.S. 2018-2029
  • Basic Statistic Average trade show budget in the U.S. 2020-2023
  • Premium Statistic Quarterly change in the B2B exhibition industry revenue in the U.S. Q1 2011-Q2 2024
  • Premium Statistic Change in the B2B exhibition industry's metrics in the U.S. Q2 2024
  • Basic Statistic Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type

Exhibition halls & convention centers

3
  • Premium Statistic Largest exhibition halls worldwide 2024, by gross hall capacity
  • Premium Statistic Largest U.S. convention centers 2023, by indoor exhibition space
  • Premium Statistic Best-rated U.S. convention and exhibition venues 2023

Employment & AI

5
  • Premium Statistic U.S. meeting, convention, and event planners' median annual wage 2022, by segment
  • Premium Statistic Meeting, convention, and event planning jobs in the U.S. 2022-2032, by category
  • Premium Statistic Largest employers of meeting, convention, and event planners in the U.S. 2022
  • Premium Statistic Planned use of AI in the next year by meeting professionals worldwide 2025
  • Premium Statistic Expected change in staffing in the meetings industry due to AI worldwide 2024

Marketer insights

5
  • Basic Statistic Change in exhibit-marketing budgets according to event marketers in the U.S. 2026
  • Premium Statistic Change in trade show-related activities' budgets among marketers in the U.S. 2026
  • Basic Statistic Feelings towards trade shows' effectiveness among event marketers in the U.S. 2026
  • Premium Statistic Change in spending on corporate marketing events in the U.S. 2023
  • Basic Statistic Exhibitors' confidence in trade shows achieving better results in the U.S. 2023
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