During a survey carried out among marketers representing more than small business and enterprise organizations worldwide between January and December 2020, ** percent of respondents said that webinars represented a critical element of their marketing plan. According to ** percent of respondents, webinars outperformed other channels in creating qualified leads, while ** percent of respondents said webinars helped lowering their cost per lead.
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ON24. (June 2, 2021). Role of webinars in marketing activities worldwide in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1264915/role-webinars-marketing-worldwide/
ON24. "Role of webinars in marketing activities worldwide in 2020 ." Chart. June 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1264915/role-webinars-marketing-worldwide/
ON24. (2021). Role of webinars in marketing activities worldwide in 2020 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1264915/role-webinars-marketing-worldwide/
ON24. "Role of Webinars in Marketing Activities Worldwide in 2020 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2021, /statistics/1264915/role-webinars-marketing-worldwide/
ON24, Role of webinars in marketing activities worldwide in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1264915/role-webinars-marketing-worldwide/ (last visited July 27, 2026)
Role of webinars in marketing activities worldwide in 2020 [Graph], ON24, June 2, 2021. [Online]. Available: /statistics/1264915/role-webinars-marketing-worldwide/
