among B2B marketers marketing professionals, 70 percent of whom work at companies with more than 250 employees
Supplementary notes
Survey question: "Assume your organization decided to produce a hybrid event, what do you anticipate would be the most significant barriers to success?"
Citation formats
Leading barriers to hybrid event success worldwide 2021
During a survey carried out among business-to-business (B2B) event marketers worldwide in May 2021, ** percent of respondents said making the physical and digital experience equally good was a barrier to the success of a hybrid event. The second most common barrier to success was the management of hybrid logistics, cited by ** percent of respondents. According to ** percent, convincing attendees to come in-person when invited was also a barrier to success.
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MarketingCharts. (August 2, 2021). Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1265477/barriers-hybrid-events/
MarketingCharts. "Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021." Chart. August 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1265477/barriers-hybrid-events/
MarketingCharts. (2021). Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1265477/barriers-hybrid-events/
MarketingCharts. "Perceived Barriers to Success of Hybrid Events According to Business-to-business (B2b) Marketers Worldwide as of May 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Aug 2021, /statistics/1265477/barriers-hybrid-events/
MarketingCharts, Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021 ÌÇÐÄÆƽâ°æ, /statistics/1265477/barriers-hybrid-events/ (last visited July 20, 2026)
Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021 [Graph], MarketingCharts, August 2, 2021. [Online]. Available: /statistics/1265477/barriers-hybrid-events/
