among full-time marketing leaders from B2B, B2C, and B2B2C companies
Supplementary notes
The survey was carried out among full-time marketing leaders from Argentina, Australia, Belgium, Brazil, Canada, Chile, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, the Netherlands, New Zealand, the Nordics, the Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, the United Arab Emirates, the United Kingdom, and the United States.
Citation formats
Leading digital consumer engagement tactics worldwide 2022
During a 2022 survey carried out among marketing leaders worldwide, ** percent of respondents stated they used pre-produced videos as a digital consumer engagement tactic. Another ** percent were also relying on the livestream video format as a digital engagement technique. User-generated content (UGC) was used by ** percent of global marketers in their online engagement efforts.
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Salesforce Research. (September 13, 2022). Leading digital consumer engagement tactics according to marketers worldwide as of June 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1260644/digital-engagement-tactics/
Salesforce Research. "Leading digital consumer engagement tactics according to marketers worldwide as of June 2022." Chart. September 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1260644/digital-engagement-tactics/
Salesforce Research. (2022). Leading digital consumer engagement tactics according to marketers worldwide as of June 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1260644/digital-engagement-tactics/
Salesforce Research. "Leading Digital Consumer Engagement Tactics According to Marketers Worldwide as of June 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Sep 2022, /statistics/1260644/digital-engagement-tactics/
Salesforce Research, Leading digital consumer engagement tactics according to marketers worldwide as of June 2022 ÌÇÐÄÆƽâ°æ, /statistics/1260644/digital-engagement-tactics/ (last visited July 19, 2026)
Leading digital consumer engagement tactics according to marketers worldwide as of June 2022 [Graph], Salesforce Research, September 13, 2022. [Online]. Available: /statistics/1260644/digital-engagement-tactics/
