According to a September 2021 survey conducted among respondents in the United States and the United Kingdom who had attended at least one large-scale virtual event in the previous 18 months, ** percent of survey participants said demos were the virtual event session types with the largest impact on their buying decisions. This was followed by ** percent of respondents citing expert questions and answers (Q&As), while ** percent cited keynotes.
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Kaltura. (November 3, 2021). Virtual event session types with the largest impact on buying decisions of attendees in the United States and the United Kingdom as of September 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1316665/virtual-event-sessions-impact-buying-decisions-us-uk/
Kaltura. "Virtual event session types with the largest impact on buying decisions of attendees in the United States and the United Kingdom as of September 2021." Chart. November 3, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1316665/virtual-event-sessions-impact-buying-decisions-us-uk/
Kaltura. (2021). Virtual event session types with the largest impact on buying decisions of attendees in the United States and the United Kingdom as of September 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1316665/virtual-event-sessions-impact-buying-decisions-us-uk/
Kaltura. "Virtual Event Session Types with The Largest Impact on Buying Decisions of Attendees in The United States and The United Kingdom as of September 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Nov 2021, /statistics/1316665/virtual-event-sessions-impact-buying-decisions-us-uk/
Kaltura, Virtual event session types with the largest impact on buying decisions of attendees in the United States and the United Kingdom as of September 2021 ÌÇÐÄÆƽâ°æ, /statistics/1316665/virtual-event-sessions-impact-buying-decisions-us-uk/ (last visited July 25, 2026)
Virtual event session types with the largest impact on buying decisions of attendees in the United States and the United Kingdom as of September 2021 [Graph], Kaltura, November 3, 2021. [Online]. Available: /statistics/1316665/virtual-event-sessions-impact-buying-decisions-us-uk/
