among marketing managers, directors, VPs, and CMOs
Supplementary notes
* Forecast. Respondents include marketers from B2B, B2C, and B2B2C companies across North America, South America, Asia Pacific, Europe, the Middle East, and Africa. Due to rounding, not all percentage totals in report are equal to 100 percent.
During a 2021 survey among marketers worldwide, ** percent of their events were predicted to be virtual in 2022, while ** percent were predicted to be hybrid and another ** percent were expected to be held in person. This marks an increase in virtual events from the 2020 value of ** percent, and a decrease from the ** percent share of both hybrid and in-person events in 2020.
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Salesforce.com. (August 11, 2021). Distribution of marketing events worldwide in 2020 and 2022, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1265830/marketing-events-type/
Salesforce.com. "Distribution of marketing events worldwide in 2020 and 2022, by type." Chart. August 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1265830/marketing-events-type/
Salesforce.com. (2021). Distribution of marketing events worldwide in 2020 and 2022, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1265830/marketing-events-type/
Salesforce.com. "Distribution of Marketing Events Worldwide in 2020 and 2022, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Aug 2021, /statistics/1265830/marketing-events-type/
Salesforce.com, Distribution of marketing events worldwide in 2020 and 2022, by type ÌÇÐÄÆƽâ°æ, /statistics/1265830/marketing-events-type/ (last visited July 20, 2026)
Distribution of marketing events worldwide in 2020 and 2022, by type [Graph], Salesforce.com, August 11, 2021. [Online]. Available: /statistics/1265830/marketing-events-type/
