respondents were visitors at Reed Exhibitions' events
Method of interview
Online survey
Supplementary notes
The source specifies that the survey involved 9,270 attendees across 201 events and 17 business units in Australia, Brazil, China, Germany, India, Italy, Mexico, Middle East, Reed Expositions France, Reed MIDEM, Russia, Singapore, South Korea, Thailand, United Kingdom, Unites States, and Vietnam.
Citation formats
Favorite digital activities of event visitors in the global exhibition industry 2020
A December 2020 study focused on the preferred digital tools among event visitors in the exhibition industry worldwide. Roughly half of the survey sample indicated webinars as their favorite digital activity. Meanwhile, ** percent of respondents preferred live meetings software.
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Reed Exhibitions. (December 3, 2020). Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/
Reed Exhibitions. "Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020." Chart. December 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/
Reed Exhibitions. (2020). Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/
Reed Exhibitions. "Preferred Digital Tools among Event Visitors in The Exhibition Industry Worldwide as of December 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Dec 2020, /statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/
Reed Exhibitions, Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020 ÌÇÐÄÆƽâ°æ, /statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/ (last visited July 29, 2026)
Preferred digital tools among event visitors in the exhibition industry worldwide as of December 2020 [Graph], Reed Exhibitions, December 3, 2020. [Online]. Available: /statistics/1260172/favorite-digital-tools-exhibition-industry-visitors-worldwide/
