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Leading reasons companies worldwide ran online events in 2020

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Source

Release date

February 2021

Region

Worldwide

Survey time period

2020

Number of respondents

191 respondents

Special properties

among participants working in areas including marketing, customer experience, and operations at companies of all sizes

Method of interview

Online survey

Supplementary notes

Role of respondents distributed as 51.1% working in marketing, 15.8% in customer experience, 10% in operations, 23.1% in other categories.
Survey question: "Why do you run online experiences?"

Citation formats

Main reasons companies worldwide run online events 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 27, 2021
During a 2020 survey carried out among 100 companies managing approximately * yearly annual online events worldwide, **** percent of respondents said they ran online events to create engagement with their target audience. A desire to improve brand awareness was cited by **** percent of respondents.
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Statistics on " Virtual event marketing worldwide "

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Other statistics that may interest you Virtual event marketing worldwide

Overview

6

Online and hybrid events

7

Digital tools and tech

4

Marketer and attendee perspectives

7

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Topics

Virtual event marketing
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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