Survey respondent origins: 56 percent from North America, 25 percent from Europe, 10 percent from Asia, nine percent from South America. Survey question: "Would you prefer to attend an in-person or virtual event?" The source does not provide a date of survey. The date provided is the release date.
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Preference towards in-person vs. virtual version of hybrid events worldwide 2021
During a 2021 survey among B2B marketers worldwide, ** percent of respondents said they would prefer to attend an in-person version of a hybrid event rather than the virtual version. Virtual events were preferred by ** percent of respondents, while ** percent said they had no preference.
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Markletic. (February 2, 2021). Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1266059/version-hybrid-events/
Markletic. "Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021." Chart. February 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1266059/version-hybrid-events/
Markletic. (2021). Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1266059/version-hybrid-events/
Markletic. "Preference towards In-person versus Virtual Version of Hybrid Events among Business-to-business Marketers Worldwide as of February 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2021, /statistics/1266059/version-hybrid-events/
Markletic, Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021 ÌÇÐÄÆƽâ°æ, /statistics/1266059/version-hybrid-events/ (last visited July 16, 2026)
Preference towards in-person versus virtual version of hybrid events among business-to-business marketers worldwide as of February 2021 [Graph], Markletic, February 2, 2021. [Online]. Available: /statistics/1266059/version-hybrid-events/
