According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, ** percent of respondents said their top virtual event goal was to increase brand awareness. This was followed by ** percent of respondents citing the generation of revenue through ticket sales, while ** percent said their top virtual event goal was building new relationships.
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Kaltura. (November 3, 2021). Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1316673/top-goals-virtual-events-marketers-us-uk/
Kaltura. "Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021." Chart. November 3, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1316673/top-goals-virtual-events-marketers-us-uk/
Kaltura. (2021). Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1316673/top-goals-virtual-events-marketers-us-uk/
Kaltura. "Leading Goals of Large-scale Virtual Events According to Marketers in The United States and The United Kingdom as of August 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Nov 2021, /statistics/1316673/top-goals-virtual-events-marketers-us-uk/
Kaltura, Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021 ÌÇÐÄÆƽâ°æ, /statistics/1316673/top-goals-virtual-events-marketers-us-uk/ (last visited July 21, 2026)
Leading goals of large-scale virtual events according to marketers in the United States and the United Kingdom as of August 2021 [Graph], Kaltura, November 3, 2021. [Online]. Available: /statistics/1316673/top-goals-virtual-events-marketers-us-uk/
