Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
According to an August 2021 survey conducted among marketers in the United States and the United Kingdom who had organized at least one large-scale virtual event in the previous 18 months, ** percent of respondents said increased registration was their top benefit when considering virtual events instead of in-person events. This was followed by ** percent of respondents citing greater return on investment (ROI), while **** percent cited greater attendee engagement.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kaltura. (November 3, 2021). Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura. "Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021." Chart. November 3, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura. (2021). Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura. "Leading Benefits of Large-scale Virtual Events Compared to In-person Events According to Marketers in The United States and The United Kingdom as of August 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Nov 2021, /statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
Kaltura, Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021 ÌÇÐÄÆƽâ°æ, /statistics/1313504/top-benefits-virtual-events-marketers-us-uk/ (last visited July 25, 2026)
Leading benefits of large-scale virtual events compared to in-person events according to marketers in the United States and the United Kingdom as of August 2021 [Graph], Kaltura, November 3, 2021. [Online]. Available: /statistics/1313504/top-benefits-virtual-events-marketers-us-uk/
