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Digitalization of the meetings industry

Statistics report on the digitalization of the meetings industry

This report presents a range of statistics and facts on the digitalization of the meetings industry. Aside from an overview of the global meetings market and the impact of the coronavirus (COVID-19) pandemic, it provides data on virtual and hybrid meetings, digital processes adopted in the exhibition industry, as well as visitor opinions on online business events and digital tools.

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Table of contents

Industry overview

5
  • Premium Statistic Global exhibition market value 2017-2026
  • Premium Statistic Meetings industry market size worldwide 2019, by region
  • Premium Statistic Revenue of leading trade fair organizers worldwide 2019
  • Premium Statistic Number of meetings worldwide 2016-2020
  • Premium Statistic Number of participants at meetings worldwide 2016-2020

COVID-19 impact

5
  • Premium Statistic Perceived importance of travel digitization after the COVID-19 pandemic 2020
  • Premium Statistic International organizations keeping online or hybrid meetings 2024
  • Premium Statistic Opinions on resuming business travel after COVID-19 worldwide 2021
  • Premium Statistic Predictions on the format of exhibitions worldwide 2022
  • Premium Statistic Main financial challenges in the global business event industry September 2021

Meetings

5
  • Premium Statistic International association events worldwide 2021, by format
  • Premium Statistic Association meeting attendee numbers worldwide 2020, by status
  • Premium Statistic Share of virtual association meeting worldwide 2020-2021, by region
  • Premium Statistic Virtual association meeting share worldwide 2020, by subject
  • Premium Statistic Regular vs. virtual meetings: average attendance and registration fee worldwide 2020

Exhibitions and trade shows

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  • Premium Statistic Main digital processes adopted in the exhibition industry worldwide June 2021
  • Premium Statistic Main digital processes adopted in the global exhibition industry 2021, by region
  • Premium Statistic Main digital processes adopted in the global exhibition industry 2021, by segment
  • Premium Statistic Type of trade shows projected in selected countries worldwide 2021

Visitor opinions

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  • Premium Statistic Comparison between digital and live exhibitions by visitors worldwide 2021
  • Premium Statistic Opinions on online vs. in-person attendance at hybrid trade shows 2020
  • Premium Statistic Favorite digital activities of event visitors in the global exhibition industry 2020
  • Premium Statistic Contactless options expected by event visitors in the global exhibition industry 2020
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