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Distribution of digital advertising spending in the United States in 2023, by industry

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Sources

Release date

November 2023

Region

United States

Survey time period

Jan 1st to Dec 31st 2023

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Our data is based on ad spending coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found

Citation formats

Digital Market Outlook: digital ad spending share in the U.S. 2023, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 9, 2024

Concerning the ** selected segments, the segment Retail has the largest ad spending share with percent. Contrastingly, Energy & Fuel is ranked last, with **** percent. Their difference, compared to Retail, lies at **** percentage points.

Find more statistics on other topics: a comparison of countries or regions regarding the ad spending and a comparison of countries or regions regarding the ad spending share.

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Topics

CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
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per month, billed annually 1
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  • Premium Statistics

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