In 2022, digital advertising spending of retailers in the United States amounted to billion U.S. dollars. This figure is expected to further grow to **** billion dollars by 2025. Retail is the industry with the largest digital ad spend in the U.S., followed by consumer packaged goods (CPG) and financial services. Across industries, digital ad spending is going to amount to nearly *** billion U.S. dollars in 2023.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Insider Intelligence. (September 19, 2023). Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence. "Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars)." Chart. September 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence. (2023). Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence. "Retail Industry Digital Advertising Spending in The United States from 2010 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Sep 2023, /statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence, Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/ (last visited August 03, 2026)
Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars) [Graph], Insider Intelligence, September 19, 2023. [Online]. Available: /statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
