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TV advertising in the United States

Statistics report on the TV advertising market in the United States

This report provides statistical information about TV advertising in the U.S., including charts and graphs showing leading advertisers and categories, as well as data on connected TV advertising. It also showcases an extensive range of consumer insights.

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Table of contents

Overview

6
  • Premium Statistic TV advertising spending in the U.S. 2011-2028
  • Premium Statistic TV advertising spending change in the U.S. 2019-2026
  • Premium Statistic TV advertising spending in the U.S. 2023-2027, by type
  • Premium Statistic Upfront TV ad spend in the U.S. 2021-2025
  • Premium Statistic National primetime TV upfront ad sales in the U.S. 2022-2026
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2026

Leading advertisers

5
  • Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
  • Premium Statistic Largest advertisers on cable TV networks in the U.S. 2022
  • Premium Statistic Estimated weekly TV ad spend of U.S. companies May 2025
  • Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
  • Premium Statistic CTV ad spend share in the U.S. 2025, by company

Online and connected TV

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  • Premium Statistic CTV ad spend in the U.S. 2025-2029
  • Premium Statistic Connected TV ad spend growth in the U.S. 2026-2029
  • Premium Statistic CTV retail media ad spend in the U.S. 2025-2029
  • Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
  • Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
  • Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
  • Premium Statistic Marketers reporting increase in sales since using CTV in North America 2023

Free ad-supported streaming TV (FAST)

5
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Premium Statistic Ad revenue of the FAST market in the U.S. 2019-2025
  • Premium Statistic Digital video ad views in the U.S. 2023, by platform
  • Premium Statistic Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
  • Premium Statistic Ad revenue growth of ad-supported video streaming services in the U.S. 2023-2027

Consumer attitudes

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  • Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2025
  • Premium Statistic Digital video ad views in the U.S. 2020-2025, by device
  • Premium Statistic CTV ad fraud in the U.S. Q2 2025
  • Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
  • Premium Statistic Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2025
  • Premium Statistic Top ad preferences of video streaming users in the U.S. 2024
  • Premium Statistic Video ad types with the most influence on buying decision process in the U.S. 2023
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
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