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Reasons why advertisers invested in retail media networks (RMN) in the United States as of September 2023

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Sources

Release date

October 2023

Region

United States

Survey time period

as of September 2023

Special properties

among retail media network buyers

Supplementary notes

The source does not provide information on survey methodology.

Citation formats

Reasons for working with retail media networks in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 2, 2023
During a 2023 survey carried out among retail media network buyers in the United States, ** percent of respondents said that they invested retail media network advertising because it gave them the ability to leverage retailer's first-party data. The most commonly named reason was the ability to reach new/incremental audiences, mentioned by ** percent of respondents.
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Retail industry advertising in the United StatesAdvertising in the United StatesCPG industry advertising in the U.S.Digital retail media advertising in the United StatesDigital retail media advertising worldwide
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