In 2024, digital retail media advertising spending in the United States increased by ** percent. A year earlier, the growth rate stood at **** percent.
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PwC, & IAB (U.S.). (April 17, 2025). Change in digital retail media advertising spending in the United States in 2023 and 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1291836/digital-retail-media-ad-spend-usa/
PwC, und IAB (U.S.). "Change in digital retail media advertising spending in the United States in 2023 and 2024." Chart. April 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1291836/digital-retail-media-ad-spend-usa/
PwC, IAB (U.S.). (2025). Change in digital retail media advertising spending in the United States in 2023 and 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1291836/digital-retail-media-ad-spend-usa/
PwC, and IAB (U.S.). "Change in Digital Retail Media Advertising Spending in The United States in 2023 and 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2025, /statistics/1291836/digital-retail-media-ad-spend-usa/
PwC & IAB (U.S.), Change in digital retail media advertising spending in the United States in 2023 and 2024 ÌÇÐÄÆƽâ°æ, /statistics/1291836/digital-retail-media-ad-spend-usa/ (last visited July 24, 2026)
Change in digital retail media advertising spending in the United States in 2023 and 2024 [Graph], PwC, & IAB (U.S.), April 17, 2025. [Online]. Available: /statistics/1291836/digital-retail-media-ad-spend-usa/
