U.S. measured ad spend by category| ��ƽ��

Measured media advertising spending in the United States in 2022, by category (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

June 2023

More information

Region

United States

Survey time period

2022

Special properties

measured media only

Supplementary notes

The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network; Newspapers, including Spanish-language newspapers;
Outdoor.

Citation formats

Measured media spending in the U.S. retail sector reached **** billion U.S. dollars in 2022. The category recorded by far the highest investment in advertising that year, which includes spending on TV, magazines, newspapers, radio, outdoor, and digital advertising.

Advertising in the retail industry

Amazon was the leading retailer in the United States in terms of ad spend. The company spent over ** billion dollars in ads in 2022. That year, other major retailers, such as Walmart and Macy’s, had an ad spend of *** billion and *** billion dollars, respectively. Overall, retailers increased their investments in advertising by **** percent in 2022 compared to 2021.

Macy’s: One of America’s leading retail companies

Macy’s Inc. is an American department store chain founded in 1858, with its headquarters in Ohio, United States. The company’s net sales worldwide amounted to close to **** billion U.S. dollars in 2022. As of 2022, Macy's employed around **** thousand people. However, the enterprise's employee peak was in 2012 when the company had roughly *** thousand people working for them.