As of November 2023, approximately **** in five adults surveyed in the United States considered customer support, range of options, availability, and data privacy policies as important factors in keeping them loyal to a brand. Brand purpose ranked last among the presented factors, chosen by ** percent of the respondents.
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Marigold. (February 20, 2024). Leading factors driving brand loyalty among consumers in the United States as of 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/676798/brand-loyalty-factors-usa/
Marigold. "Leading factors driving brand loyalty among consumers in the United States as of 2023." Chart. February 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/676798/brand-loyalty-factors-usa/
Marigold. (2024). Leading factors driving brand loyalty among consumers in the United States as of 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/676798/brand-loyalty-factors-usa/
Marigold. "Leading Factors Driving Brand Loyalty among Consumers in The United States as of 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2024, /statistics/676798/brand-loyalty-factors-usa/
Marigold, Leading factors driving brand loyalty among consumers in the United States as of 2023 ÌÇÐÄÆƽâ°æ, /statistics/676798/brand-loyalty-factors-usa/ (last visited July 24, 2026)
Leading factors driving brand loyalty among consumers in the United States as of 2023 [Graph], Marigold, February 20, 2024. [Online]. Available: /statistics/676798/brand-loyalty-factors-usa/
