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Digital retail media advertising spending as a percentage of total digital ad spending in the United States from 2024 to 2029

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Source

Release date

November 2025

Region

United States

Survey time period

2024 and 2025

Supplementary notes

2024 data retrieved from an earlier release.

* Forecast.

Citation formats

Retail media ad spending as a share of digital ad spend in the U.S. 2024-2029

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2026

It was forecast that, in 2026, digital retail media would account for **** percent of total digital advertising spending in the United States, up from ** percent a year earlier. The annual share was expected to continue to expand, reaching ** percent by 2029. U.S. online retail media ad spending was forecast to exceed U.S. dollars in 2026.

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Topics

Retail industry advertising in the United StatesAdvertising in the United StatesCPG industry advertising in the U.S.Digital retail media advertising in the United StatesDigital retail media advertising worldwide
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