In 2023, roughly **** billion Colombian pesos were invested in in-game advertising in Colombia. A year earlier, the corresponding expenditure stood at *** million pesos, representing an annual increase of over 1400 percent.
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IAB Colombia. (February 15, 2024). In-game advertising spending in Colombia from 2020 to 2023 (in million Colombian pesos) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1346559/gaming-advertising-spending-colombia/
IAB Colombia. "In-game advertising spending in Colombia from 2020 to 2023 (in million Colombian pesos)." Chart. February 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1346559/gaming-advertising-spending-colombia/
IAB Colombia. (2024). In-game advertising spending in Colombia from 2020 to 2023 (in million Colombian pesos). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1346559/gaming-advertising-spending-colombia/
IAB Colombia. "In-game Advertising Spending in Colombia from 2020 to 2023 (in Million Colombian Pesos)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2024, /statistics/1346559/gaming-advertising-spending-colombia/
IAB Colombia, In-game advertising spending in Colombia from 2020 to 2023 (in million Colombian pesos) ÌÇÐÄÆƽâ°æ, /statistics/1346559/gaming-advertising-spending-colombia/ (last visited July 23, 2026)
In-game advertising spending in Colombia from 2020 to 2023 (in million Colombian pesos) [Graph], IAB Colombia, February 15, 2024. [Online]. Available: /statistics/1346559/gaming-advertising-spending-colombia/
