* The source adds that the shares "may exceed 100% due to user age misstatements, duplicates, and fake accounts, differing research dates, and changes in resident populations."
Citation formats
Social media ad reach in Colombia 2025, by platform & gender
As of late 2025, advertising on Facebook reached over ** percent of adult women in Colombia, the highest share for the female population among the presented social media platforms. Meanwhile, among male adults, TikTok topped the ranking with a reach of over *** percent – which, according to the source, may occur due to user age misstatements, duplicates, and fake accounts, differing research dates, as well as changes in resident populations.
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DataReportal, & We Are Social, & Meltwater. (November 8, 2025). Reach of social media advertising in Colombia as of November 2025, by platform and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1458295/social-media-advertising-reach-gender-colombia/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Colombia as of November 2025, by platform and gender." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1458295/social-media-advertising-reach-gender-colombia/
DataReportal, We Are Social, Meltwater. (2025). Reach of social media advertising in Colombia as of November 2025, by platform and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1458295/social-media-advertising-reach-gender-colombia/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Colombia as of November 2025, by Platform and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1458295/social-media-advertising-reach-gender-colombia/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Colombia as of November 2025, by platform and gender ÌÇÐÄÆƽâ°æ, /statistics/1458295/social-media-advertising-reach-gender-colombia/ (last visited August 04, 2026)
Reach of social media advertising in Colombia as of November 2025, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, November 8, 2025. [Online]. Available: /statistics/1458295/social-media-advertising-reach-gender-colombia/
