In 2023, **** trillion Colombian pesos were invested in digital display advertising in Colombia. A year earlier, the expenditure stood at *** trillion pesos, representing an annual increase of over ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
IAB Colombia. (February 15, 2024). Digital display advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 14, 2026, from /statistics/1346548/display-advertising-spending-colombia/
IAB Colombia. "Digital display advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos)." Chart. February 15, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 14, 2026. /statistics/1346548/display-advertising-spending-colombia/
IAB Colombia. (2024). Digital display advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 14, 2026. /statistics/1346548/display-advertising-spending-colombia/
IAB Colombia. "Digital Display Advertising Spending in Colombia from 2020 to 2023 (in Billion Colombian Pesos)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Feb 2024, /statistics/1346548/display-advertising-spending-colombia/
IAB Colombia, Digital display advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos) ÌÇÐÄÆÆ½â°æ, /statistics/1346548/display-advertising-spending-colombia/ (last visited July 14, 2026)
Digital display advertising spending in Colombia from 2020 to 2023 (in billion Colombian pesos) [Graph], IAB Colombia, February 15, 2024. [Online]. Available: /statistics/1346548/display-advertising-spending-colombia/