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E-commerce in Colombia

Statistics report on e-commerce in Colombia

This report presents insights and statistics on e-commerce in Colombia. It provides key figures on the online retail market, including sales revenues and market growth forecasts. The report also includes data on the leading websites and apps for internet shopping, consumer behavior, and the outcomes of Colombia's major e-commerce events.

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Table of contents

Overview

6
  • Premium Forecast E-commerce market share in Latin America and the Caribbean 2026, by country
  • Premium Statistic E-commerce as share of total GDP in Latin America 2022, by country
  • Premium Statistic E-commerce as share of total sales in Colombia 2023-2024, by month
  • Premium Statistic E-commerce sales value in Colombia 2020-Q2 2024
  • Premium Statistic E-commerce market size in Colombia 2022-2026, by device
  • Premium Statistic Number of digital transactions in Colombia 2020-Q2 2024

Segments

5
  • Premium Forecast E-commerce retail market revenue in Colombia 2021-2029, by segment
  • Premium Forecast eServices market revenue in Colombia 2019-2028, by segment
  • Premium Forecast Online vs. offline product research by category in Colombia 2022
  • Premium Forecast Most popular categories for online purchases Colombia 2026
  • Premium Statistic Social commerce main categories in Colombia 2024

Sites and apps

7
  • Basic Statistic Monthly visitors to selected food retailer sites in Colombia 2022
  • Premium Statistic Monthly visitors to selected non-food retailer sites in Colombia 2022
  • Premium Statistic Monthly visitors to selected online marketplaces in Colombia 2022
  • Premium Statistic Most downloaded shopping apps in Colombia 2025
  • Premium Statistic Most downloaded food delivery apps in Colombia 2025
  • Premium Statistic E-commerce website conversion rate in Colombia 2021-2022
  • Premium Statistic E-commerce website bounce rate in Colombia 2020-2023, by medium

Consumption

7
  • Premium Forecast Penetration rate of e-commerce in Colombia 2017-2030
  • Premium Forecast Number of users of e-commerce in Colombia 2017-2030
  • Premium Statistic Leading online purchase drivers in Colombia 2025
  • Premium Statistic Share of users partaking in weekly e-shopping activities in Colombia 2024
  • Premium Forecast Attitudes towards online shopping in Colombia 2024
  • Premium Statistic Average online shopping ticket value in Colombia 2020-Q2 2024
  • Premium Statistic Most used e-commerce payment methods in Colombia 2016-2025, with 2030 forecast

E-commerce dates

5
  • Premium Statistic Revenue generated on special days in Colombia 2022
  • Premium Statistic Revenue share on special dates sales in Colombia 2021-2023, by channel
  • Premium Statistic Key figures on Black Friday in Colombia 2023
  • Premium Statistic Value of online sales on "días sin IVA" in Colombia 2020-2022
  • Premium Statistic Number of online transactions on "días sin IVA" in Colombia 2020-2022
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