In 2025, over *** billion Colombian pesos were invested in digital video advertising in Colombia. A year earlier, the corresponding expenditure stood at below *** billion pesos, representing an annual increase of over ** percent.
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IAB Colombia. (February 16, 2026). Digital video advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1346550/video-advertising-spending-colombia/
IAB Colombia. "Digital video advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos)." Chart. February 16, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1346550/video-advertising-spending-colombia/
IAB Colombia. (2026). Digital video advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1346550/video-advertising-spending-colombia/
IAB Colombia. "Digital Video Advertising Spending in Colombia from 2020 to 2025 (in Billion Colombian Pesos)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Feb 2026, /statistics/1346550/video-advertising-spending-colombia/
IAB Colombia, Digital video advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos) ÌÇÐÄÆÆ½â°æ, /statistics/1346550/video-advertising-spending-colombia/ (last visited July 24, 2026)
Digital video advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos) [Graph], IAB Colombia, February 16, 2026. [Online]. Available: /statistics/1346550/video-advertising-spending-colombia/