In 2025, * billion Colombian pesos were invested in social media advertising in Colombia. A year earlier, the corresponding expenditure stood at * billion pesos, representing an annual increase of roughly percent.
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IAB Colombia. (February 16, 2026). Social media advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. "Social media advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos)." Chart. February 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. (2026). Social media advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia. "Social Media Advertising Spending in Colombia from 2020 to 2025 (in Billion Colombian Pesos)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2026, /statistics/1346553/social-media-advertising-spending-colombia/
IAB Colombia, Social media advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos) ÌÇÐÄÆƽâ°æ, /statistics/1346553/social-media-advertising-spending-colombia/ (last visited July 27, 2026)
Social media advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos) [Graph], IAB Colombia, February 16, 2026. [Online]. Available: /statistics/1346553/social-media-advertising-spending-colombia/
