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Social media usage in Colombia

Statistics report on Social media usage in Colombia

This report presents insights and statistics on social media usage in Colombia, with an overview of the penetration, performance, and usage of the main platforms in the country. With a brief analysis of other relevant platforms for Colombians, the study brings insights into social media advertising in the country, analyzing the local digital video and influencer marketing industries.

Table of contents

Overview

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  • Premium Statistic Latin America and Caribbean: social media reach 2025, by country
  • Premium Forecast Number of social media users in Colombia 2000-2040
  • Basic Statistic Penetration rate of social media in Colombia 2000-2040
  • Premium Statistic Colombia: social media users 2018-2028, by platform
  • Premium Statistic Leading social media platforms in Colombia 2025, by reach
  • Premium Statistic Favorite social media platforms in Colombia Q2 2025
  • Premium Statistic Colombia: social media visit share 2026

Performance

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  • Basic Statistic Colombia: most visited websites 2025, by total visits
  • Basic Statistic Colombia: most visited websites 2025, by unique visitors
  • Premium Statistic Colombia: most visited websites 2025, by session length
  • Premium Statistic Colombia: most visited websites 2025, by pages per visit
  • Premium Statistic Colombia: mobile social media visit share 2026
  • Premium Statistic Colombia: desktop social media visit share 2026

Usage

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  • Premium Forecast Most used social media platforms by type in Colombia 2026
  • Premium Forecast Most common social media activities in Colombia 2026
  • Premium Forecast Social network usage by frequency in Colombia 2026
  • Premium Statistic Leading social media usage reasons in Colombia 2025
  • Basic Statistic Colombia: means to access online information Q2 2025
  • Premium Statistic Social networks used for news in Colombia 2026

Meta Platforms Inc.

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  • Premium Statistic Latin America: countries with most Facebook users 2026
  • Premium Statistic Colombia: Facebook user share 2026, by gender
  • Premium Statistic Colombia: Facebook user share 2026, by age group
  • Premium Statistic Latin America: countries with most Instagram users 2026
  • Premium Forecast Number of Instagram users in Colombia 2017-2030
  • Premium Statistic Colombia: Instagram user share 2026, by gender
  • Premium Statistic Colombia: Instagram user share 2026, by age group
  • Premium Statistic Colombia: number of Facebook Messenger users 2026
  • Premium Forecast Number of WhatsApp users in Colombia 2017-2030
  • Premium Statistic WhatsApp usage for news in Colombia 2025, by age group

Video platforms

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  • Basic Statistic TikTok penetration in selected countries and territories 2026
  • Premium Statistic TikTok app downloads Colombia Q1 2019-Q1 2026
  • Premium Statistic TikTok: Colombian profiles with the most followers in 2025
  • Premium Statistic TikTok app revenue Colombia Q1 2020-Q1 2026
  • Premium Statistic YouTube ad reach in selected Latin American countries 2026
  • Premium Statistic Leading YouTube search queries in Colombia 2024-2025
  • Premium Statistic Most viewed YouTube channels Colombia 2026
  • Premium Statistic Colombia: leading YouTube channels 2026, by number of subscribers

Other networks

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  • Premium Forecast Number of LinkedIn users in Colombia 2017-2030
  • Premium Statistic Colombia: LinkedIn user share 2026, by age group
  • Premium Forecast Number of Pinterest users in Colombia 2017-2030
  • Premium Forecast Number of Snapchat users in Colombia 2017-2030
  • Premium Forecast Twitter users in Colombia 2019-2028

Advertising and influencers

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  • Premium Statistic Social media ad spend in Colombia 2020-2023
  • Premium Statistic Influencer ad spend in Colombia 2020-2023
  • Premium Forecast Digital advertising touchpoints in Colombia 2026
  • Premium Statistic Main channels of new brand discovery in Colombia 2024
  • Premium Statistic Social commerce main categories in Colombia 2024
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