Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
AI and online traffic - statistics & facts
From bots, automated content, and revamped search alternatives, artificial intelligence (AI) is driving the biggest transformation in how online traffic is measured and generated to date. Rather than sending users directly to websites, AI tools provide direct answers on their platforms, retaining traffic and engagement. As the number of AI domains and AI users multiply, usage of AI agents to crawl apps or websites becomes an inevitable and challenging trend. As a result, online search behaviors are changing drastically, with digital businesses currently experiencing the biggest shifts to their business models.
