Key insights
- Worldwide market share of Google (all devices)
- 90.82%

Detailed statistics
Referral share of search engines worldwide 2015-2026
- Worldwide market share of Bing (Google's closest competitor)
- %

Detailed statistics
Bing search market share worldwide 2018-2025
- Worldwide market share of Yandex
- %

Detailed statistics
Yandex search market share worldwide 2018-2025
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Current statistics on this topic
Recommended statistics
Overview
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Referral share of search engines worldwide 2015-2026

Referral share of search engines worldwide 2015-2026
Distribution of search engine referrals worldwide from January 2015 to April 2026, by search engine
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Global market share of leading mobile search engines 2015-2026

Global market share of leading mobile search engines 2015-2026
Market share of leading mobile search engines worldwide from January 2015 to April 2026
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Market share of leading desktop search engines worldwide monthly 2015-2025

Market share of leading desktop search engines worldwide monthly 2015-2025
Market share of leading desktop search engines worldwide from January 2015 to October 2025
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Global market share of leading tablet search engines 2015-2025

Global market share of leading tablet search engines 2015-2025
Market share of leading tablet search engines worldwide from January 2015 to January 2025
Benchmark
7
- Most used search engines by brand in the U.S. 2025
- Most used search engines by brand in the UK 2025
- Most used search engines by brand in Germany 2025
- Most used search engines by brand in India 2025
- Most used search engines by brand in Brazil 2025
- Most used search engines by brand in South Korea 2025
- Most used search engines by brand in China 2025
Benchmark
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Most used search engines by brand in the U.S. 2025

Most used search engines by brand in the U.S. 2025
Most used search engines by brand in the U.S. as of September 2025
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Most used search engines by brand in the UK 2025

Most used search engines by brand in the UK 2025
Most used search engines by brand in the UK as of September 2025
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Most used search engines by brand in Germany 2025

Most used search engines by brand in Germany 2025
Most used search engines by brand in Germany as of September 2025
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Most used search engines by brand in India 2025

Most used search engines by brand in India 2025
Most used search engines by brand in India as of September 2025
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Most used search engines by brand in Brazil 2025

Most used search engines by brand in Brazil 2025
Most used search engines by brand in Brazil as of June 2025
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Most used search engines by brand in South Korea 2025

Most used search engines by brand in South Korea 2025
Most used search engines by brand in South Korea as of June 2025
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Most used search engines by brand in China 2025

Most used search engines by brand in China 2025
Most used search engines by brand in China as of September 2025
Google in perspective
7
- Total global visitor traffic to Google.com 2024
- Google: desktop search market share in selected countries 2025
- Google: global annual revenue 2002-2025
- Google quarterly revenue 2008-2026
- Google: annual advertising revenue 2001-2025
- EU Commission Google antitrust fines 2017-2024
- Distribution of Google.com traffic 2026, by country
Google in perspective
-
Total global visitor traffic to Google.com 2024

Total global visitor traffic to Google.com 2024
Worldwide visits to Google.com from October 2023 to March 2024 (in billions)
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Google: desktop search market share in selected countries 2025

Google: desktop search market share in selected countries 2025
Share of desktop search traffic originating from Google in selected countries as of March 2025
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Google: global annual revenue 2002-2025

Google: global annual revenue 2002-2025
Annual revenue of Google from 2002 to 2025 (in billion U.S. dollars)
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Google quarterly revenue 2008-2026

Google quarterly revenue 2008-2026
Revenue of Google from 1st quarter 2008 to 1st quarter 2026 (in million U.S. dollars)
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Google: annual advertising revenue 2001-2025

Google: annual advertising revenue 2001-2025
Advertising revenue of Google from 2001 to 2025 (in billion U.S. dollars)
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EU Commission Google antitrust fines 2017-2024

EU Commission Google antitrust fines 2017-2024
Antitrust fines received by Google from the European Commission as of December 2024 (in billion euros)
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Distribution of Google.com traffic 2026, by country

Distribution of Google.com traffic 2026, by country
Regional distribution of desktop traffic to Google.com in May 2026, by country
U.S. alternatives
9
- Bing search market share worldwide 2018-2025
- Total global visitor traffic to Bing.com 2024
- Distribution of Bing.com traffic 2025, by country
- U.S. customer satisfaction with Bing 2010-2024
- Microsoft Corporation search and news ad revenue FY 2016-FY 2025
- Yahoo! search market share worldwide 2018-2025
- U.S. customer satisfaction with Yahoo! 2002-2024
- Distribution of Yahoo.com traffic 2026, by country
- Distribution of search.yahoo.com traffic 2025, by country
U.S. alternatives
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Bing search market share worldwide 2018-2025

Bing search market share worldwide 2018-2025
Global search engine traffic market share of Bing from January 2018 to January 2025
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Total global visitor traffic to Bing.com 2024

Total global visitor traffic to Bing.com 2024
Worldwide visits to Bing.com from October 2023 to March 2024 (in billions)
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Distribution of Bing.com traffic 2025, by country

Distribution of Bing.com traffic 2025, by country
Regional distribution of online traffic to Bing.com in March 2025, by country
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U.S. customer satisfaction with Bing 2010-2024

U.S. customer satisfaction with Bing 2010-2024
U.S. customer satisfaction with Bing from 2010 to 2024 (index score)
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Microsoft Corporation search and news ad revenue FY 2016-FY 2025

Microsoft Corporation search and news ad revenue FY 2016-FY 2025
Revenue from search and news advertising of Microsoft Corporation from fiscal years 2016 to 2025 (in billion U.S. dollars)
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Yahoo! search market share worldwide 2018-2025

Yahoo! search market share worldwide 2018-2025
Global search engine traffic market share of Yahoo! Search from January 2018 to January 2025
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U.S. customer satisfaction with Yahoo! 2002-2024

U.S. customer satisfaction with Yahoo! 2002-2024
U.S. customer satisfaction with Yahoo! from 2002 to 2024 (index score)
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Distribution of Yahoo.com traffic 2026, by country

Distribution of Yahoo.com traffic 2026, by country
Regional distribution of online traffic to Yahoo.com as of May 2026, by country
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Distribution of search.yahoo.com traffic 2025, by country

Distribution of search.yahoo.com traffic 2025, by country
Regional distribution of online traffic to search.yahoo.com as of May 2025, by country
Regional alternatives
12
- Baidu search market share worldwide 2018-2025
- Leading search engines in China 2020-2026, by market share
- Baidu quarterly revenue 2015-2026
- Distribution of traffic 2025, by country
- Most used search engines in South Korea 2024, by MAU share
- Naver search market share worldwide 2018-2025
- Visitors to the website naver.com 2025, by country
- Yandex search market share worldwide 2018-2025
- Most popular search engines in Russia quarterly 2020-2025, by visits share
- Yandex revenue 2007-2024
- Distribution of Yandex.com traffic 2026, by country
- Distribution of Yandex.ru traffic 2025, by country
Regional alternatives
-
Baidu search market share worldwide 2018-2025

Baidu search market share worldwide 2018-2025
Global search engine traffic market share of Baidu from January 2018 to January 2025
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Leading search engines in China 2020-2026, by market share

Leading search engines in China 2020-2026, by market share
Market share of leading search engines in China from January 2020 to April 2026
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Baidu quarterly revenue 2015-2026

Baidu quarterly revenue 2015-2026
Baidu's revenue from 2nd quarter 2015 to 1st quarter 2026 (in million U.S. dollars)
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Distribution of traffic 2025, by country

Distribution of traffic 2025, by country
Regional distribution of desktop traffic to as of July 2025, by country
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Most used search engines in South Korea 2024, by MAU share

Most used search engines in South Korea 2024, by MAU share
Leading search engines in South Korea in 2024, by share of monthly active users
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Naver search market share worldwide 2018-2025

Naver search market share worldwide 2018-2025
Global search engine traffic market share of Naver from January 2018 to January 2025
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Visitors to the website naver.com 2025, by country

Visitors to the website naver.com 2025, by country
Country of origin of desktop traffic to naver.com as of May 2025
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Yandex search market share worldwide 2018-2025

Yandex search market share worldwide 2018-2025
Global search engine traffic market share of Yandex from January 2018 to January 2025
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Most popular search engines in Russia quarterly 2020-2025, by visits share

Most popular search engines in Russia quarterly 2020-2025, by visits share
Distribution of search engine traffic in Russia from 1st quarter 2020 to 2nd quarter 2025, by company
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Yandex revenue 2007-2024

Yandex revenue 2007-2024
Revenue of Yandex from 2007 to 2024 (in billion Russian rubles)
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Distribution of Yandex.com traffic 2026, by country

Distribution of Yandex.com traffic 2026, by country
Regional distribution of online traffic to Yandex.com as of May 2026, by country
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Distribution of Yandex.ru traffic 2025, by country

Distribution of Yandex.ru traffic 2025, by country
Regional distribution of online traffic to Yandex.ru as of May 2025, by country
Focus alternatives
7
- Most used search engines for privacy reasons 2026
- Ecosia search engine market share 2019-2026, by select regions and countries
- Ecosia: total monthly income 2020-2024
- Distribution of Ecosia.org traffic 2025, by country
- DuckDuckGo search market share worldwide 2018-2026
- DuckDuckGo search market share monthly 2019-2026, by selected region
- Distribution of Duckduckgo.com traffic 2024, by country
Focus alternatives
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Most used search engines for privacy reasons 2026

Most used search engines for privacy reasons 2026
Most popular search engines among privacy conscious users as of January 2026
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Ecosia search engine market share 2019-2026, by select regions and countries

Ecosia search engine market share 2019-2026, by select regions and countries
Search engine market share held by Ecosia from July 2019 to April 2026, by select regions and countries
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Ecosia: total monthly income 2020-2024

Ecosia: total monthly income 2020-2024
Ecosia: total monthly income from February 2020 to January 2024 (in million euros)
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Distribution of Ecosia.org traffic 2025, by country

Distribution of Ecosia.org traffic 2025, by country
Regional distribution of online traffic to Ecosia.org as of May 2025, by country
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DuckDuckGo search market share worldwide 2018-2026

DuckDuckGo search market share worldwide 2018-2026
Global search engine traffic market share of DuckDuckGo from January 2018 to April 2026
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DuckDuckGo search market share monthly 2019-2026, by selected region

DuckDuckGo search market share monthly 2019-2026, by selected region
Search engine market share of DuckDuckGo from July 2019 to April 2026, by selected region
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Distribution of Duckduckgo.com traffic 2024, by country

Distribution of Duckduckgo.com traffic 2024, by country
Regional distribution of desktop traffic to Duckduckgo.com as of December 2024, by country
Consumer trends
7
- U.S. customer satisfaction with online portals and search engines 2000-2024
- U.S. online portals and search engines customer experience trends 2023-2024
- U.S. customer satisfaction with internet portals and search engines 2024
- U.S. adults preferred methods for online search 2024
- U.S. adults using social media for online search first 2024, by generation
- U.S. usage and trust of AI-powered online search engines 2024
- U.S. reasons for AI-powered online search engines usage 2024
Consumer trends
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U.S. customer satisfaction with online portals and search engines 2000-2024

U.S. customer satisfaction with online portals and search engines 2000-2024
U.S. customer satisfaction with online search engines and information websites from 2000 to 2024 (index score)
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U.S. online portals and search engines customer experience trends 2023-2024

U.S. online portals and search engines customer experience trends 2023-2024
Year-on-year (YoY) change of customer experience with online search engines and information websites in the United States from 2023 to 2024 (index score)
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U.S. customer satisfaction with internet portals and search engines 2024

U.S. customer satisfaction with internet portals and search engines 2024
U.S. customer satisfaction with internet portals and search engines in 2024 (index score)
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U.S. adults preferred methods for online search 2024

U.S. adults preferred methods for online search 2024
Online search methods used by adults in the United States in April 2024
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U.S. adults using social media for online search first 2024, by generation

U.S. adults using social media for online search first 2024, by generation
Share of adults in the United States using social media as first option for online search in April 2024, by generation
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U.S. usage and trust of AI-powered online search engines 2024

U.S. usage and trust of AI-powered online search engines 2024
Usage and trust of artificial intelligence-powered online search engines according to adults in the United States in February 2024
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U.S. reasons for AI-powered online search engines usage 2024

U.S. reasons for AI-powered online search engines usage 2024
Reasons for using artificial intelligence-powered online search engines according to adults in the United States in February 2024
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