Share of adults in the United Kingdom (UK) who think digitally-altered and AI generated content contribute to the spread of misinformation online as of May 2024
Characteristic
Share of respondents
Digitally-altered content
75%
AI-generated content
67%
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Original question: "How strongly, if at all, do you think each of the following currently contributes to the spread of misinformation online? (Showing % of UK adults who say very or fairly strongly)"
Citation formats
UK: digitally-altered and AI generated content and online misinformation 2024
According to a survey conducted in the United Kingdom in May 2024, 75 percent of adults thought that digitally-altered content contributed to the spread of online misinformation. Additionally, 67 percent felt that AI-generated content contributed to the spread of misnformation on online platforms.
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YouGov. (May 28, 2024). Share of adults in the United Kingdom (UK) who think digitally-altered and AI generated content contribute to the spread of misinformation online as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1489655/uk-digitally-altered-ai-generated-content-online-misinformation/
YouGov. "Share of adults in the United Kingdom (UK) who think digitally-altered and AI generated content contribute to the spread of misinformation online as of May 2024." Chart. May 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1489655/uk-digitally-altered-ai-generated-content-online-misinformation/
YouGov. (2024). Share of adults in the United Kingdom (UK) who think digitally-altered and AI generated content contribute to the spread of misinformation online as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1489655/uk-digitally-altered-ai-generated-content-online-misinformation/
YouGov. "Share of Adults in The United Kingdom (Uk) Who Think Digitally-altered and Ai Generated Content Contribute to The Spread of Misinformation Online as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 May 2024, /statistics/1489655/uk-digitally-altered-ai-generated-content-online-misinformation/
YouGov, Share of adults in the United Kingdom (UK) who think digitally-altered and AI generated content contribute to the spread of misinformation online as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1489655/uk-digitally-altered-ai-generated-content-online-misinformation/ (last visited July 20, 2026)
Share of adults in the United Kingdom (UK) who think digitally-altered and AI generated content contribute to the spread of misinformation online as of May 2024 [Graph], YouGov, May 28, 2024. [Online]. Available: /statistics/1489655/uk-digitally-altered-ai-generated-content-online-misinformation/
