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AI-generated online content (AIGC)

Statistics report on artificial intelligence-generated online content

Artificial intelligence (AI) is changing the landscape of online content, posing both pressing questions and previously unheard-of opportunities - with unlimited creativity that constantly floods our feeds, but also increasing the risks of viral deepfakes and online privacy violations. This report offers a statistical overview of generative AI tools, usage data, and marketing and social media content creation. The final chapters cover perceptions and issues surrounding AI-generated content, discussing concerns about harmful content and online privacy, as well as a legal framework and further impressions of AI regulation.

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Table of contents

Overview

7
  • Premium Forecast Market size of AI worldwide 2020-2032
  • Premium Forecast Number of users of generative AI worldwide 2020-2032
  • Premium Forecast Generative AI market size worldwide 2019-2032
  • Premium Forecast Generative AI market growth worldwide 2020-2032
  • Premium Statistic Use of AI agents over apps or websites by the general public worldwide 2025-2050
  • Premium Statistic Opinion of AI-created content being better than human-created in the U.S. 2024
  • Premium Statistic Leading disruptors of SEO performance worldwide 2024

Top generative AI tools

5
  • Premium Statistic Leading AI applications worldwide 2026, by MAU
  • Premium Statistic Leading Gen AI app downloads during first 10-days from launch 2026
  • Premium Statistic AI chatbots global market share 2024-2025
  • Premium Statistic Global ChatGPT monthly app downloads 2023-2026
  • Premium Statistic MAUs of major native AI apps in China 2026

Usage

8
  • Premium Statistic Ranking positions of LLM-cited search results 2025
  • Premium Statistic Activities that worldwide consumers trust AI to do in place of human beings in 2024
  • Basic Statistic U.S. adults using ChatGPT 2025, by activity
  • Basic Statistic U.S. adults using generative AI usage first for online search 2024-2028
  • Premium Statistic Leading AI tools used for content-related tasks among marketers worldwide 2024
  • Basic Statistic Share of U.S. teens using selected AI tools for school work 2024
  • Premium Statistic News access in selected countries worldwide 2026, by type
  • Premium Statistic Tasks SEO professionals are looking to automate worldwide 2025

Content on social media

8
  • Premium Statistic Perceived impact of AI on work among social media creators worldwide 2025
  • Premium Statistic Main AI applications for digital marketing among DMOs worldwide 2024
  • Premium Statistic Content personalization trends in the U.S. 2025
  • Premium Statistic Top approaches to GenAI sourcing in media & entertainment businesses worldwide 2024
  • Premium Statistic Consumer opinion on human vs. AI superiority in entertainment task creation 2024
  • Basic Statistic Global marketers on generative AI benefits for social media marketing 2024
  • Premium Statistic Global marketers on AI generated social media content labels 2024
  • Basic Statistic UK: reactions to seeing AI generated content on social media 2024

Marketing and advertising

7
  • Premium Statistic Marketing areas where generative AI is used worldwide 2025
  • Premium Statistic Most common generative AI use cases in enterprises worldwide 2024, by function
  • Premium Statistic Adoption of generative AI across industries and functions worldwide 2024
  • Premium Statistic Key purpose of AI tools in influencer marketing worldwide 2025
  • Premium Statistic Leading AI applications to the influencer marketing workflow worldwide 2026
  • Premium Statistic Leading uses of GenAI for content tasks among marketers in the U.S. 2024
  • Premium Statistic Marketers' interest in working with virtual/AI-generated influencers in the U.S. 2025

Impressions and concerns

7
  • Premium Statistic Challenges hindering generative AI adoption in the next two years globally 2024
  • Premium Statistic Adults' opinion on the effect of AI on media in the U.S. 2025, by age group
  • Premium Statistic U.S. adults on AI causing more power of surveillance states 2025, by gender
  • Premium Statistic Educators perceived risks on AI and critical thinking skills, 2024
  • Basic Statistic Share of U.S. teens verifying AI results 2024
  • Premium Statistic Consumer concerns regarding generative AI use in online shopping 2024
  • Premium Statistic Global internet users concerns toward AI use of companies 2024

Harmful content and online privacy

8
  • Premium Statistic Privacy concerns of consumers about AI in selected countries 2024
  • Premium Statistic U.S. adults on AI impact on erosion of personal privacy 2025, by age group
  • Premium Statistic U.S. adults worry about AI-generated deepfakes 2023-2025
  • Premium Statistic U.S. adults worry about AI-generated deep fakes 2025, by age group
  • Premium Statistic U.S. adults worry about AI-generated deep fakes 2025, by gender
  • Basic Statistic UK: digitally-altered and AI generated content and online misinformation 2024
  • Premium Statistic AI-assisted deepfakes in U.S. and worldwide 2024
  • Premium Statistic Potential influence of AI and deepfakes on upcoming elections 2024, by country

Legal framework and regulations

7
  • Premium Statistic Global opinion about artificial intelligene (AI) regulation, 2025
  • Premium Statistic Law firms top concerns around GenAI worldwide 2024
  • Premium Statistic GenAI potential threat to legal industry worldwide 2025
  • Premium Statistic Top risks genAI posed according to PRs using AI worldwide 2025
  • Premium Statistic GenAI policies guidance in professional services worldwide by sector 2025
  • Premium Statistic Main concerns of art collectors about purchasing AI-generated art worldwide 2024
  • Premium Statistic Monthly number of cyberattacks by AI agents global 2024-2025
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