ÌÇÐÄÆƽâ°æ

AI and online traffic

Statistics report on artificial intelligence and online traffic

Artificial intelligence (AI) is significantly changing how online traffic is generated, directed and measured. The largest internet corporations and other companies are being forced by these changes to quickly adjust to the way users view and engage with online content. In this report, we look at how this technology is changing traffic volume, shaping search results, influencing shopping habits, later analyzing how professional and regular end users perceive the changes caused by this disruptive digital trend.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Forecast Market size of AI worldwide 2020-2032
  • Premium Forecast Generative AI market size worldwide 2019-2032
  • Premium Forecast Number of users of generative AI worldwide 2020-2032
  • Premium Statistic Number of AI-related domains worldwide 2021-2024
  • Premium Statistic Use of AI agents over apps or websites by the general public worldwide 2025-2050

Artificial intelligence impact

4
  • Basic Statistic Monthly referral traffic growth from top AI search engines 2024-2025
  • Premium Statistic Global industry transformation through AI-driven automation 2024
  • Premium Statistic Most adopted technologies shaping businesses 2025-2030
  • Premium Statistic Adoption of generative AI across industries and functions worldwide 2024

Leading AI tools

6
  • Premium Statistic Leading AI applications worldwide 2026, by MAU
  • Premium Statistic AI chatbots global market share 2024-2025
  • Basic Statistic Leading websites worldwide 2026, by monthly visits
  • Premium Statistic Leading generative AI apps worldwide 2026, by downloads
  • Basic Statistic Most used AI search and developer tools among developers worldwide 2024
  • Premium Statistic Leading software and development websites worldwide 2024, by monthly visits

Traffic generation and referral

9
  • Premium Statistic Share of web traffic by source channel 2025
  • Premium Statistic Share of web traffic by source domain 2025
  • Premium Statistic AI agent traffic distribution worldwide Q4 2024
  • Premium Statistic AI interfaces vs. Google SERP traffic referral rates Q4 2024
  • Basic Statistic Most referred domains from SearchGPT 2024-2025
  • Premium Statistic Most referred domain categories from SearchGPT 2024-2025
  • Premium Statistic Source domains of ChatGPT traffic referrals H1 2024
  • Premium Statistic Destination domains of ChatGPT traffic referrals H1 2024
  • Premium Statistic Drop in pixels for news-related search results worldwide 2024

Online search

9
  • Premium Statistic Leading disruptors of SEO performance worldwide 2024
  • Basic Statistic AI-powered search usage among U.S. adults 2024, by search type
  • Premium Statistic Search engines vs. AI chatbots visits 2024-2025
  • Premium Statistic Google vs. ChatGPT global traffic 2024-2025
  • Basic Statistic U.S. artificial intelligence-related online searches 2023-2024
  • Basic Statistic U.S. annual change in select artificial intelligence-related online searches 2024
  • Premium Statistic Search intent in AI vs. non-AI-powered overviews 2024
  • Premium Statistic U.S. interaction with AI summaries on online searches 2025
  • Premium Statistic U.S. AI summaries usage for most searches 2025, by generation

Online shopping

6
  • Premium Statistic U.S. industry categories with highest ChatGPT referral traffic 2024
  • Premium Statistic Use of chatbots on brand websites worldwide 2024, by age
  • Premium Statistic Trust in product suggestions from purchase-history-reliant AI tools in the U.S. 2024
  • Premium Statistic Applications of AI in small business marketing in the U.S. 2025
  • Basic Statistic U.S. online shoppers using AI search for shopping research 2024, by age group
  • Premium Statistic Consumers using voice assistants for online shopping worldwide in 2024

Views and concerns

7
  • Premium Statistic Adults' opinion on the effect of AI on media in the U.S. 2024
  • Premium Statistic Trust in online news written and edited by AI vs humans UK 2024
  • Premium Statistic Adults who have read an AI-written news article UK 2024, by age group
  • Basic Statistic UK: digitally-altered and AI generated content and online misinformation 2024
  • Basic Statistic Global marketers on generative AI benefits for social media marketing 2024
  • Premium Statistic Top risks genAI posed according to PRs using AI worldwide 2025
  • Premium Statistic Consumer concerns regarding generative AI use in online shopping 2024
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch