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OOH advertising in China

Statistics report on out-of-home (OOH) advertising in China

This report presents the key figures about out-of-home (OOH) advertising in China. An overview of the Chinese advertising industry is followed by valuable insights into the digital and print segments, as well as the impact of OOH ads in various locations. Three chapters have been devoted to the most promising advertising environments: elevators, cinemas, city streets, and transportation. The report concludes with highlights from the leading OOH ad agencies in the country.

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Table of contents

Overview

5
  • Premium Statistic Annual out-of-home (OOH) advertising spending worldwide 2014-2025
  • Premium Statistic Advertising market size in China 2021-2026
  • Premium Statistic Ad spend growth in China 2023, by medium
  • Premium Statistic OOH's share in offline advertising market in China 2020-2029
  • Premium Statistic OOH ad market size in China 2020-2029

Market segments

8
  • Premium Statistic Global OOH and DOOH advertising spending 2030
  • Premium Statistic OOH ad spending YoY growth in China 2020-2028
  • Premium Statistic CAGR growth rate of OOH ad spending in China 2019-2028, by type
  • Premium Statistic Market size of OOH advertising in China 2020-2029, by type
  • Premium Statistic Market distribution of OOH advertising in China 2020-2029, by type
  • Premium Statistic Impact of OOH advertising on brand awareness in China 2024, by level
  • Premium Statistic Effectiveness of OOH advertising in China 2024, by location
  • Premium Statistic Invalid traffic share on digital OOH ads in China 2023

Elevator advertising

6
  • Premium Statistic Growth of elevator LCD ad spend in China 2016-2023
  • Premium Statistic Elevator LCD ad spend growth in China 2023, by major industry
  • Premium Statistic Elevator LCD ad spend growth in China 2023, by major brand
  • Premium Statistic Growth of elevator poster ad spend in China 2016-2023
  • Premium Statistic Elevator poster ad spend growth in China 2023, by major industry
  • Premium Statistic Elevator poster ad spend growth China 2023, by major brand

Cinema & street advertising

5
  • Premium Statistic Growth of cinema video ad spend in China 2016-2023
  • Premium Statistic Cinema video ad spend growth in China 2023, by major industry
  • Premium Statistic Cinema video ad spend growth in China 2023, by major brand
  • Premium Statistic City street ad spend growth in China 2023, by major industry
  • Premium Statistic City street ad spend growth in China 2023, by major brand

Transport advertising

6
  • Premium Statistic Railway station ad spend growth in China 2023, by major industry
  • Premium Statistic Railway station ad spend growth in China 2023, by major brand
  • Premium Statistic Subway ad spend growth in China 2023, by major industry
  • Premium Statistic Subway ad spend growth in China 2023, by major brand
  • Premium Statistic Airport ad spend growth in China 2023, by major industry
  • Premium Statistic Airport ad spend growth in China 2023, by major brand

Ad agencies

6
  • Premium Statistic Leading out-of-home ad companies based on market share in China 2024
  • Premium Statistic Leading out-of-home ad companies based on ad revenue in China 2024
  • Premium Statistic Leading digital out-of-home ad companies based on market share in China 2024
  • Premium Statistic Leading digital out-of-home ad companies based on ad revenue in China 2024
  • Premium Statistic Leading print out-of-home ad companies based on market share in China 2024
  • Premium Statistic Leading print out-of-home ad companies based on ad revenue in China 2024
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