How is the adoption of AIGC in your company in 2023, and what is the expected usage in 2024?
AIGC refers to artificial intelligence-generated contentÂ
The survey was conducted among middle and senior managers who were responsible for marketing or advertising campaigns in companies that launched such activities in 2024.
According to the source, 15 qualitative surveys, namely online in-depth interviews and offline interviews, were conducted between March and May 2024. However, the source did not specify whether the results were integrated into the quantitative survey results.
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Penetration rate of AIGC in marketing campaigns in China 2023-2024
The application of artificial intelligence (AI) to create marketing campaigns is gradually becoming more prevalent in China. According to a survey published in June 2024, almost **** out of five advertisers in China were expecting to incorporate AI-generated content into their marketing strategies, indicating a rise of *** percent points compared to 2023. It is noteworthy that many advertisers tend to be cautious when considering utilizing AIGC tools, which are still in their infancy.
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TopMarketing, & NIA, & CTR MarketResearch, & Communication University of China. (June 7, 2024). Penetration rate of AI-generated content (AIGC) in marketing campaigns in China in 2023, with an estimation for 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1549754/china-usage-rate-of-artificial-intelligence-generated-content-in-marketing-campaigns/
TopMarketing, und NIA, und CTR MarketResearch, und Communication University of China. "Penetration rate of AI-generated content (AIGC) in marketing campaigns in China in 2023, with an estimation for 2024." Chart. June 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1549754/china-usage-rate-of-artificial-intelligence-generated-content-in-marketing-campaigns/
TopMarketing, NIA, CTR MarketResearch, Communication University of China. (2024). Penetration rate of AI-generated content (AIGC) in marketing campaigns in China in 2023, with an estimation for 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1549754/china-usage-rate-of-artificial-intelligence-generated-content-in-marketing-campaigns/
TopMarketing, and NIA, and CTR MarketResearch, and Communication University of China. "Penetration Rate of Ai-generated Content (Aigc) in Marketing Campaigns in China in 2023, with An Estimation for 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2024, /statistics/1549754/china-usage-rate-of-artificial-intelligence-generated-content-in-marketing-campaigns/
TopMarketing & NIA & CTR MarketResearch & Communication University of China, Penetration rate of AI-generated content (AIGC) in marketing campaigns in China in 2023, with an estimation for 2024 ÌÇÐÄÆƽâ°æ, /statistics/1549754/china-usage-rate-of-artificial-intelligence-generated-content-in-marketing-campaigns/ (last visited July 26, 2026)
Penetration rate of AI-generated content (AIGC) in marketing campaigns in China in 2023, with an estimation for 2024 [Graph], TopMarketing, & NIA, & CTR MarketResearch, & Communication University of China, June 7, 2024. [Online]. Available: /statistics/1549754/china-usage-rate-of-artificial-intelligence-generated-content-in-marketing-campaigns/
