Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 3rd quarter 2023 to 2nd quarter 2025
(in millions)
Characteristic
Gross Additions
Losses
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After an all-time high in the first quarter of 2025, the number of SVOD cancellations in the U.S. declined again in the second quarter of the same year. As of the second quarter of 2025, cancellations have decreased to **** million. Streaming services usually gain more new subscribers compared to the number of losses, indicating a rapidly changing market in which consumers sign up and cancel regularly.
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Antenna. (August 13, 2025). Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 3rd quarter 2023 to 2nd quarter 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1251540/svod-subscription-additions-losses-us/
Antenna. "Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 3rd quarter 2023 to 2nd quarter 2025 (in millions)." Chart. August 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1251540/svod-subscription-additions-losses-us/
Antenna. (2025). Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 3rd quarter 2023 to 2nd quarter 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1251540/svod-subscription-additions-losses-us/
Antenna. "Number of Subscription Video-on-demand (Svod) Subscription Additions and Losses in The United States from 3rd Quarter 2023 to 2nd Quarter 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2025, /statistics/1251540/svod-subscription-additions-losses-us/
Antenna, Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 3rd quarter 2023 to 2nd quarter 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1251540/svod-subscription-additions-losses-us/ (last visited July 20, 2026)
Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 3rd quarter 2023 to 2nd quarter 2025 (in millions) [Graph], Antenna, August 13, 2025. [Online]. Available: /statistics/1251540/svod-subscription-additions-losses-us/
